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14 Artikler om Etnografiske Innsikt
- ““I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk to kids] with no agenda. You’re so much more successful if you don’t fall in love with your own ideas.” Jones Soda Founder and ex-CEO Van Stolk.
- I’ve spent 7 years researching mobile youth and I continued to be amazed how little contact the decision makers have with the people who keep them in a job preferring to hide behind market research, industry trade press and conference presentations.”
http://www.mobileyouth.org/post/ethnographic-research-06-feb-09/
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