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Av helgetenno

October 12, 2008 |

Dave Trott slår et slag mot planning. Og hevder at planning fjerner mulighetene for kreative til å tenke utenfor “reklameboksen” og derfor gjør dem kun til “stylister”.

“This wasn’t just pictures and words, ads or commercials.
This was upstream thinking.
Thinking about the problem before it got to advertising.
That’s why these people did the best advertising, they were thinking outside the advertising box.
So what happened?
Planning happened.”
Les mer, “What went wrong?”


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