Find more information about the event below or at http://www.battleofbigthinkingonline.com/
—
Every year The APG and Campaign run a face-to-face event called Battle of the Big Thinking in London and this year we are running highlights online so people around the world can watch it.
The format is simple: there are three speakers per round, each given 15 minutes, with the audience voting for the most insightful, groundbreaking speaker at the end of each round.
The people that speak are at the leading edge of advertising and communication in the UK and compete hard to produce the best presentations. This year we have:
Jonathan Mildenhall, Vice-President of Global Advertising Strategy, Coca-Cola
Peter Sells, Head of Mobile Development, Bartle Bogle Hegarty
Mike Bartlett, Director of Product Strategy, Skype
Scott Seaborn, Head of Mobile, Ogilvy Group UK
Will Harris, UK Marketing Director, Nokia
Guy Murphy, Worldwide Planning Director, JWT
Rick Vlemmiks, Marketing Director, British Gas
Justin Basini, former Vice-President of Brand Marketing, Capital One
Claus Moseholm, Co-Founder and International Account Director, GoViral
“Don’t get too hung up about brands. They’re not that complicated.”
- Russel Davies
14 Artikler om Etnografiske Innsikt
- ““I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk to kids] with no agenda. You’re so much more successful if you don’t fall in love with your own ideas.” Jones Soda Founder and ex-CEO Van Stolk.
- I’ve spent 7 years researching mobile youth and I continued to be amazed how little contact the decision makers have with the people who keep them in a job preferring to hide behind market research, industry trade press and conference presentations.”
http://www.mobileyouth.org/post/ethnographic-research-06-feb-09/
Unge mennesker og mobil
Vi trenger endring
Ikke så snill mot digital etterhvert, og mot slutten bare dårlige salgstriks, men de første 36 slidene er svært bra.
- “I spent my 40 minutes talking about the thing that keeps me up at night, a fear that advertising is coasting into irrelevance and planning is to be held responsible for that.”
Planning Needs Som Planning, på Slideshare.net.
“The heart of my argument at the Brazilian APG centered on the 3 big fundamental problems I believe we face as planners, and, by extension, as an ad industry.”
Les posten hans her.
]]>Påmelding til patrik@saatchi.no
]]>