Kategorier

• Debatt
• Digital
• Event
• Innsikt
• Inspirasjon
• Internett
• Merkevare
• Mobil
• Research
• Strategi
• Uncategorized

Arkiv

• January 2010
• November 2009
• March 2009
• February 2009
• January 2009
• December 2008
• November 2008
• October 2008
• September 2008
• August 2008
• July 2008
• June 2008
• May 2008
• April 2008
• March 2008
• February 2008
• January 2008

Admin

• Login

Search

I tilfelle noen ikke har fått med seg serien med videointervjuer som redscout har gjort og PSFK har publisert. Se mer her…

The APG in the UK, together with Campaign runs The battle of Big Thinking each year. This year they are streaming the event online for people outside the UK.

Find more information about the event below or at http://www.battleofbigthinkingonline.com/

—

Every year The APG and Campaign run a face-to-face event called Battle of the Big Thinking in London and this year we are running highlights online so people around the world can watch it.

The format is simple: there are three speakers per round, each given 15 minutes, with the audience voting for the most insightful, groundbreaking speaker at the end of each round.

The people that speak are at the leading edge of advertising and communication in the UK and compete hard to produce the best presentations. This year we have:

Jonathan Mildenhall, Vice-President of Global Advertising Strategy, Coca-Cola
Peter Sells, Head of Mobile Development, Bartle Bogle Hegarty
Mike Bartlett, Director of Product Strategy, Skype
Scott Seaborn, Head of Mobile, Ogilvy Group UK
Will Harris, UK Marketing Director, Nokia
Guy Murphy, Worldwide Planning Director, JWT
Rick Vlemmiks, Marketing Director, British Gas
Justin Basini, former Vice-President of Brand Marketing, Capital One
Claus Moseholm, Co-Founder and International Account Director, GoViral

Ett sett med plannere gir korte presise råd på The Planning Lab.

“Don’t get too hung up about brands. They’re not that complicated.”
- Russel Davies

Adweek kjører en rekke små intervjuer gjennom denne videospilleren, verdt en titt.

Snakker du med hovedkvarteret eller Storgata når du skal skaffe kundeinnsikt? Mobileyouth.org deler sine meninger og beriker med innsikt rundt det.

14 Artikler om Etnografiske Innsikt

““I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk to kids] with no agenda. You’re so much more successful if you don’t fall in love with your own ideas.” Jones Soda Founder and ex-CEO Van Stolk.

I’ve spent 7 years researching mobile youth and I continued to be amazed how little contact the decision makers have with the people who keep them in a job preferring to hide behind market research, industry trade press and conference presentations.”
http://www.mobileyouth.org/post/ethnographic-research-06-feb-09/

Unge mennesker og mobil

Vi trenger endring

Et veldig godt argument til hvorfor man burde investere i strategi, resurser og energi i markedsføring og kommunikasjon den kommende “sesongen” :o)

Ikke så snill mot digital etterhvert, og mot slutten bare dårlige salgstriks, men de første 36 slidene er svært bra.

Gareth Kay planner hos Modernista deler sine tanker rundt planning på bloggen sin brand new.

“I spent my 40 minutes talking about the thing that keeps me up at night, a fear that advertising is coasting into irrelevance and planning is to be held responsible for that.”

Planning Needs Som Planning, på Slideshare.net.

Gareth kay, som skriver på bloggen brand new, kommer med tre innsiktsfulle utfordringer til plannere i fremtiden.

“The heart of my argument at the Brazilian APG centered on the 3 big fundamental problems I believe we face as planners, and, by extension, as an ad industry.”

Les posten hans her.

Tenkte denne kunne være litt nostalgisk :o)

via Daminao og Conversation Agent

Dave Trott avslutter en post på denne måten:

“Because ‘planning’ should simplify a complicated problem down to a single, powerful thought.
And ‘creative’ should exaggerate that simple thought into an impactful message that dominated its environment.”

Les hele posten her: http://cstadvertising.com/blog/2008/11/10/simplify-and-exaggertae/

keep looking »

Program/Aktiviteter

Tirsdag 13.Mai - Vi møtes til frokost 0800 på Bølgen og Moi på Briskeby.

APGs worldwide

APG UK
APG Sweden
APG Spain
APG Argentina
APG Belgium

Bloggroll

Thome Vincent
Tissue Issues
Talent Imitates Genius Steals
Charles Frith
Rory Sutherland
Ruby Pseudo ChatChat
Planning Praxis
Wieden Kennedy
Aesthetically challenged
Coffee and donuts with JWT planning
Scott Weisbrod
Fallon Trendpoint
Zeus Jones
Leo Burnett Toronto
Jason Oke
No mans blog
Crackunit
Russell Davies
Made in England by gentlemen
Herd
Lunar BBDO
Scamp
Planningforgood
Trendwatching
Plannersphere