I tilfelle noen ikke har fått med seg serien med videointervjuer som redscout har gjort og PSFK har publisert. Se mer her…
The APG in the UK, together with Campaign runs The battle of Big Thinking each year. This year they are streaming the event online for people outside the UK.
Find more information about the event below or at http://www.battleofbigthinkingonline.com/
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Every year The APG and Campaign run a face-to-face event called Battle of the Big Thinking in London and this year we are running highlights online so people around the world can watch it.
The format is simple: there are three speakers per round, each given 15 minutes, with the audience voting for the most insightful, groundbreaking speaker at the end of each round.
The people that speak are at the leading edge of advertising and communication in the UK and compete hard to produce the best presentations. This year we have:
Jonathan Mildenhall, Vice-President of Global Advertising Strategy, Coca-Cola
Peter Sells, Head of Mobile Development, Bartle Bogle Hegarty
Mike Bartlett, Director of Product Strategy, Skype
Scott Seaborn, Head of Mobile, Ogilvy Group UK
Will Harris, UK Marketing Director, Nokia
Guy Murphy, Worldwide Planning Director, JWT
Rick Vlemmiks, Marketing Director, British Gas
Justin Basini, former Vice-President of Brand Marketing, Capital One
Claus Moseholm, Co-Founder and International Account Director, GoViral
Planner pils hvor vi ved siden av å sosialisere og pilse, ønsker å ta en liten temeratursjekk i gruppa gjennom å presentere et par konkrete aktiviteter som vi lurer på om er av interesse.Og altså pils.Rubber er gamle Rubber Chicken på Fredensborg.
Ett sett med plannere gir korte presise råd på The Planning Lab.
“Don’t get too hung up about brands. They’re not that complicated.”
- Russel Davies
Adweek kjører en rekke små intervjuer gjennom denne videospilleren, verdt en titt.
Snakker du med hovedkvarteret eller Storgata når du skal skaffe kundeinnsikt? Mobileyouth.org deler sine meninger og beriker med innsikt rundt det.
14 Artikler om Etnografiske Innsikt
- ““I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk to kids] with no agenda. You’re so much more successful if you don’t fall in love with your own ideas.” Jones Soda Founder and ex-CEO Van Stolk.
- I’ve spent 7 years researching mobile youth and I continued to be amazed how little contact the decision makers have with the people who keep them in a job preferring to hide behind market research, industry trade press and conference presentations.”
http://www.mobileyouth.org/post/ethnographic-research-06-feb-09/
Unge mennesker og mobil
Vi trenger endring
Et veldig godt argument til hvorfor man burde investere i strategi, resurser og energi i markedsføring og kommunikasjon den kommende “sesongen” :o)
Ikke så snill mot digital etterhvert, og mot slutten bare dårlige salgstriks, men de første 36 slidene er svært bra.
Gareth Kay planner hos Modernista deler sine tanker rundt planning på bloggen sin brand new.
- “I spent my 40 minutes talking about the thing that keeps me up at night, a fear that advertising is coasting into irrelevance and planning is to be held responsible for that.”
Planning Needs Som Planning, på Slideshare.net.
Gareth kay, som skriver på bloggen brand new, kommer med tre innsiktsfulle utfordringer til plannere i fremtiden.
“The heart of my argument at the Brazilian APG centered on the 3 big fundamental problems I believe we face as planners, and, by extension, as an ad industry.”
Les posten hans her.
Husk å melde dere på førjuls- og LOVEMARKS frokost hos Saatchi&Saatchi tirsdag 16.12 klokken 08.30. Adresse, Storgata 33 B.
Påmelding til patrik@saatchi.no
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